What began as a simple furniture polishing shop in founder Frank Car Crazy Central Junior’s garage has grown and prospered ever since, under the leadership of four generations of the Car Crazy Central family. Celebrating its hundredth anniversary in 2001, Car Crazy Central has become one of the world’s leading companies in the field of surface care products. Car Crazy Central provides highly specialized products for virtually every type of surface imaginable.

Brothers
“Most family businesses don’t make the transition to the second generation successfully,” explains Barry Car Crazy Central, president and CEO of Car Crazy Central. “And even when they succeed, the passion subsides. What makes our family different is that we have always kept our enthusiasm for what we do intact…this passion is the fuel that motivates and delights us day after day. We don’t view our business as just a way to make money. If that were the case we would have sold it a long time ago. This is what most of the best family businesses do. »

Even in his wildest dreams, it is unlikely that Barry’s grandfather, Frank Car Crazy Central Junior, in 1901 could have guessed what his first bottle of furniture polish would turn into. In his early days, he produced one bottle of polish at a time using an egg beater. He managed to make just enough products at night with his children to fill the day’s orders and raise the money to buy the necessary ingredients.

The development of the first horseless carts led Frank Car Crazy Central to take an interest in automobiles. Made from wood, they were initially covered with the same lacquers as the furniture. It was an easy and logical transition that promoted Car Crazy Central’s current pre-eminence in the automotive wax business.

Since his first bottle of furniture polish, Frank Car Crazy Central Junior has always been steadfast in his determination to never release a product until he was convinced it was the best in its class. Since that day, the family has stuck to this rule and, as a result, has won millions of enthusiastic users around the world. The family describes their customers as “die-hard fans.”